Important: Action Required for EU Political Advertising on Google

Incident Report for Smartly Status Page

Resolved

Google has introduced restrictions on creating or editing ads that do not include an EU Political Advertising Declaration. [Learn more → Google Support: EU Election Ads https://support.google.com/adspolicy/answer/6014595]

To ensure there is no disruption to your advertising, Smartly has defaulted all of your existing ads to “not containing EU Political Advertising.”

If you are running any ads that do contain political advertising, please contact us within the next two weeks so we can help you stay compliant.

Posted Sep 10, 2025 - 14:35 UTC

This incident affected: Platform Services (Google Ads API).